Over The Top Lawn Care serves residential and commercial customers in Raleigh and the surrounding area with maintenance, design, sod, hardscapes, and more. They asked for a full replacement for an aging site built with their host’s page builder—something that would look current, work everywhere, and help the right people find them.

What was wrong before

The old site felt dated, was weak on search visibility, and did not behave well on phones. For a service business that relies on calls and estimates, that combination quietly turns visitors away.

What we built

I recommended a clean break: a new site on WordPress with a custom theme tailored to their brand and content—not a generic template pasted over their name.

Design and responsiveness — Layout and typography that read as professional on desktop and phone, so browsing services or testimonials never feels like a compromise.
SEO and local discovery — Structure, titles, and copy aligned with how homeowners and property managers search for lawn and landscape help in the Triangle, including local listings and maps, alongside a solid on-page foundation.
Calls to action — The previous site buried next steps. The new experience repeats clear paths to contact and “free consultation” style prompts in the right places, so visitors are not left guessing how to reach the team.

Local presence that matches the truck

Over The Top is rooted in Garner, NC, with a service story that matches how they operate in the field: licensed, insured, and focused on repeat relationships—reflected on the site through service categories, project-oriented imagery, and customer quotes that build trust before the first call.

The long view

WebCraft began working with Over The Top Lawn Care in late 2017. Staying involved over time means the site can evolve with their services, seasonal messaging, and hiring needs—so the web presence stays as intentional as the work they do on every yard.